Lavender flowering in Brihuega (Guadalajara), when and how to see it

Possibly on some occasion you have made a getaway to see the cherry blossoms in the Jerte Valley, or at least you have surely heard about this beautiful image that appears every spring in the north of the Cáceres province, a Estremadura.

And you will also know the fame of the lavender fields in bloom which causes thousands of people to travel to the region every year. Provence on the coastal coast east of France.

But did you know that very  near Madrid, about 100 kilometers away, every year you can see lavender fields in bloom?

Where are the lavender fields in Guadalajara

Specifically, these pretty lavender fields you can see them in the surroundings of the town of Brihuega, In Guadalajara provinceWhere You arrive in less than an hour and a half from Madrid.

It was about 30 years ago when a farmer in the area discovered the lavender fields of Provence and he saw that it was an ideal production for the fields that surrounded his town, whose agricultural activity was in complete decline.

What is the lavender flower like?

La lavender essence is a aromatic shrub which gives some characteristics bluish lilac flowers spike-shaped, whose essence is used for the perfume production.

Since then, in the area of brihuega About a thousand hectares of lavender have been planted and a treatment and production plant for these perfumes has been established.

In this way, currently said town of Guadalajara has become one of the world's largest producers of lavender essence, with 10 percent of the total production.

When does lavender bloom in Brihuega: dates 2025

If what you are considering is a tourism visit, the interest lies in seeing these large crops in the best time in which they reach their greatest splendor of color.

Now, contrary to what one might think, the lavender bloom It does not take place in spring, in the months of March or April, when we can see, for example, the aforementioned cherry blossoms in the Jerte Valley and flowering of the fruit trees of Aitona in the province of Lleida, or the flowering of Cieza, in Murcia.

Nor in February, when throughout Spain you can see the almond trees in bloom.

Specifically, the Dates to see the lavender fields in bloom are in the month of July.

Here we leave you a video of our most recent visit, in which you can see the fields in bloom and we give you tips to visit them.

Therefore, you will have to wait until early summer to see the flowering in the lavender fields, whose exact date will depend on the weather during winter and spring.

For reference, the Guadalajara lavender fields A couple of years ago they reached full flowering during the first fortnight of July, ending with the harvest at the end of the month or beginning of August.

This is the time when you have to plan your getaway from Madrid to  see the lavender fields in Brihuega.

When is the 2025 Lavender Festival in Brihuega

Coinciding with this time, in brihuega Every year various programs are programmed annual around said flowering during the so-called Lavender Month.

The most notable is the Lavender Festival, an event that is being held this year, for the first time, over two weekends, specifically on July 11, 12, 18 and 19, and

Is outdoor concerts which this year feature The Secrets, Iván Ferreiro, El Arrebato and Beret.

These concerts take place in the same lavender fields, occupying a space eight times larger this year than in previous editions, and for which all attendees are invited to come dressed entirely in white.

We were able to see this during our visit, seeing how the spectators enjoy the concert sitting in chairs that form rows in the same lavender field.

As a reference, I will tell you that in previous years they have been protagonists of the Brihuega concerts artists like Luz Casal, Ketama, The crayfish, Estrella Morente, Pitingo, Café Quijano, Victor Manuel o Rozalén.

How to see the lavender fields in Brihuega: guided tours

Likewise, from the end of June to the beginning of August, guided tours of lavender fields.

These visits take place every day of the week at various times in the morning and afternoon, lasting an hour and a half, and during which you can also visit a lavender essence factory.

Lavender 2025 Activities Program in Brihuega

Please note that during this time of flowering you can also participate in other activities, such as workshops, concerts, exhibitions y balloon flights.

Here you can consult in detail the Lavender program with all the activities you could sign up for in this new edition.

Para cualquier inquiry about lavender fields, and to confirm when they are in full bloom, you can call the Brihuega tourist office (949 280 442 / 949 340 030), from Wednesday to Thursday, from 11 a.m. to 14,30:10 p.m., on Fridays and Saturdays, from 14,30 a.m. to 16:18,30 p.m. and from 10 p.m. to 14:XNUMX p.m., and on Sundays and holidays, from XNUMX a.m. to XNUMX p.m.

And perhaps it is more convenient to consult by sending an email to turismo@aytobrihuega.com.

Map: where Brihuega is and how to get there

To get to Brihuega from Madrid you have to go on the A2, and after passing the city of Guadalajara, a Tory you deviate towards brihuega.

To see the lavender fields, you have to cross the town, and as soon as you leave, turn on the first road to the right, the CM-2005 to Romancos y Malacuera.

How to get to the Lavender Festival

Then, at the first intersection that you will find, as soon as you cross the Tajuna River, you must take the road that takes you to the left, the GU-925 to Malacuera y Olmeda del Extremo.

After leaving the valley where the town is located and climbing to the high area, you will begin to see the fields where lavender is grown, and the place where the Lavender Festival is celebrated.

In order to walk through these fields, next to the road you will find some small corners where you can park your car.